Guerrilla Marketing - Coca-Cola Happiness Machine for Couples

This past Valentine’s day, Coca-Cola installed a very special vending machine inside one of the most crowded shopping malls in Istanbul. 

This special coca-cola machine was remotely operated and would only dispense drinks if couples proved their love (such as sneaking a kiss). A brilliant marketing campaign because it allowed them to capture video of couples expressing their love to one another. The campaign has only strengthened their brand position and “lovemark“.

Well done Coca-Cola!